Saturday, January 16, 2010

Iranian Soren sedan enters Turkish market

The Iran Khodro Industrial Group (IKCO), a leading automobile manufacturer in Iran, has increased its presence in the Turkish auto market by introducing its latest model, the Soren sedan.

IKCO entered the Turkish market in 2007 by first bringing Samand LX passenger cars into the country and then the Samand’s EL model. Speaking to the Anatolia news agency yesterday, Yiğit Seskır, general director of MYS Automotive, the Turkey distributor for IKCO, said both of the Samand models were well received by Turkish customers and that this high demand led them to also import the Soren.

Both the Soren EL and LX models were introduced in Turkey in the first week of the year, he said. The EL, which is outfitted with an airbag, ABS and air-conditioning, sells for TL 20,990, while the LX model is equipped with double airbags, steel rims, fog lights and parking sensors in addition to the features offered on the EL. It is priced at TL 23,990.

“We entered the Turkish market with the motto ‘Good-quality low-priced automobiles’ and saw the anticipated demand for Samand. In line with this, we are introducing another car of very high quality at an affordable price,” Seskır said.

Another IKCO automobile, the Runna, will also be imported to Turkey, Seskır stated.

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